編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-297-010 | Morgan Stanley in China | Mason, Scott P.;Long, Diane;Kyrillos, Barbara B. | Finance | International Business Management( 380925001 ) |
2 | 9-309-034 | China Mobile''s Rural Communications Strategy | Kirby, William C.;McFarlan, F. Warren;Manty, Tracy Yuen;Donovan, G.A. | General management | International Business Management( 380925001 ) |
3 | 9-399-007 | Jollibee Foods Corp. (A): International Expansion | Bartlett, Christopher A.;O''Connell, Jamie | General management | International Business Management( 380925001 ) |
4 | UV0599 | Comcast Corporation''s Merger with AT&T Broadband | Bourgeois, L.J.;Goodman, Nicholas;Wynne, John O., Jr. | General management | International Business Management( 380925001 ) |
5 | 9-502-010 | Sony AIBO: The World''s First Entertainment Robot | Moon, Youngme | Marketing | International Business Management( 380925001 ) |
6 | 9-521-066 | Tencent: Combining Technology and Culture | Ofek, Elie;Chan, Billy;Lau, Dawn | Marketing | International Business Management( 380925001 ) |
7 | 9-307-077 | Li & Fung 2006 | McFarlan, F. Warren;Kirby, William C.;Manty, Tracy Yuen | Operations management | International Business Management( 380925001 ) |
8 | 98507 | Fast, Global, and Entrepreneurial: Supply Chain Management, Hong Kong Style: An Interview with Victor Fung | Fung, Victor;Magretta, Joan | Operations management | International Business Management( 380925001 ) |
9 | R0603A | Eliminate the Middleman? (HBR Case Study and Commentary) | Huang, Ming-Hui;Riggs, Bruce K.;Lynn, Barry C.;Dongsheng, Wang;Gaffney, Paul | Operations management | International Business Management( 380925001 ) |
10 | 9-396-075 | Li & Fung (Trading) Ltd. | Loveman, Gary W.;O''Connell, Jamie | Service management | International Business Management( 380925001 ) |
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